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Leisure & Entertainment Industry
CRM Data Aquisition
Driving repeat attendance is a business goal shared throughout the leisure and entertainment industry. Understanding a guest’s purchasing habits allows venue management to streamline venue operations, providing a more efficient, easier purchasing experience for the guest.
Statistics such as time of purchase, purchase amounts and purchase locations are logged each event day for each account holder’s wristband. Depending on state regulations, demographic information may also be collected at wristband signup and activation. GO™ Data Acquisition, collects the data to help drive repeat attendance, improve onsite sales and improve the overall guest experience.