Proximities
Proximities sells all of its assets to Bartronics America, Inc., a wholly owned subsidiary of Bartronics India Ltd.
Innovative RFID Wristband Technology and Services Streamline Access Control, Identity Management, Cashless Transactions and Enhance Customer Service
Melbourne, FL (February 01, 2008) – Proximities, Inc., is a developer of secure radio frequency identification (RFID) wristbands, cashless payment, age verification and access control systems announced today that it has sold substantially all of its assets, including its patent portfolio, to Bartronics America, Inc., a Delaware Corporation headquartered at 2292 Walsh Ave., Santa Ana, CA 95050. Bartronics America, Inc. (“BAI”) is a wholly owned subsidiary of Bartronics India Limited, a public company, located in Hyderabad, India.
Proximities’ secure RFID wristbands enable patrons to quickly and conveniently gain access to public events, make purchases, and verify their age. Similar to Mastercard’s PayPassTM which allows consumers to “tap and GOTM,” and EZ-PassSM, which eliminates the need for drivers to stop to pay tolls, the RFID wristbands can be linked to a credit card or debit account enabling consumers to purchase items without exchanging cash. Once removed, the wristbands are automatically disabled, providing added security for both the patron and merchant. Proximities’ wristbands operate on a payment platform that can be integrated into other third party point-of-sale systems located at concession booths or running on mobile, wireless devices used to provide in-seat service.
Ronald R. Carney, former Chief Executive Officer of Proximities, Inc. will continue on with Bartronics America, Inc. as Chief Executive Officer of the new RFID Division. Mr. Carney said, "Bartronics is a fast growing and exciting company with existing products and technology in the global RFID space. By combining our products, technologies and know-how, the BAI will continue to provide world-class product and solutions to an expanding base of clients and customers."
"The applications for this technology are endless," added Mr. Sudhir Rao, Managing Director of Bartronics India Limited. "Combining our flexible, efficient, and deep service offerings with Proximities’ technology will allow our clients to reduce the friction points associated with RFID based transactions and improve customer service. We are excited to have Mr. Carney, a very experienced chief executive, to spearhead our RFID management team".
About Bartronics America, Inc.
BAI was incorporated in Delaware in November of 2007. BAI is a wholly owned subsidiary of Bartronics India Limited, a publicly traded company on the
BSE and NSE exchanges in India. Bartronics India is based in Hyderabad and started with providing solutions in Bar Coding, one of the oldest AIDC
technologies, and has since branched into areas such as RFID, POS, Smart Cards working as AIDC division and Retail-IT.
Bartronics India Limited’s knowledge of products, technologies, implementation skills and understanding of the market place make it a dominant player
in the domestic Indian markets. For more information on Bartronics India, please visit www.bartronicsindia.com.
Copyright © 2008 Proximities a division of Bartronics America, Inc. All rights reserved. Proximities is a registered trademark of Bartronics America, Inc. Other product or company names mentioned herein are the trademarks of their respective owners.