Proximities
GO SmarTTender™ RFID Gateway WINS Best New Product at International Association of Amusement Parks (IAAPA) Expo
Melbourne, FL - November 16, 2006 - Proximities, Inc., the world leader in RFID (radio frequency identification) enabled cashless payment, access control and age verification solutions for the leisure and entertainment industry today announced that its GO SmarTTender™ RFID gateway was recognized as Best New Product on opening day at the IAAPA Expo in Atlanta, GA.
“Proximities’ GO SmarTTender™ is the gateway that serves as both a transaction processor and a payment gateway for our GO™ suite of RFID business solutions,” said Sandy Calabrese, Vice President of Sales & Marketing of Proximities. “It continues to set us apart from our competition and allows us to provide a turn-key solution by integrating seamlessly into a venue’s existing ticketing, point of sale and access control infrastructure. We are very pleased that IAAPA recognized GO SmarTTender™ with this prestigious first-place award in the revenue and admissions category,” added Calabrese.
“Enhancing the guest experience is the number one priority for amusement and waterpark operators and our GO™ RFID system powered by SmarTTender™ addresses that priority by offering guests a tremendous convenience. Our patented, secure RFID wristband enables guests to carry their purchasing power and access privileges with them on their wrist. A simple swipe of the wristband sends data to SmarTTender™ for processing. It is quick, easy, and convenient and the guests love it,” stated Ronald R. Carney, Chief Executive Officer of Proximities.
About Proximities
Proximities, Inc. is a privately held company headquartered in Melbourne, FL. The Company develops,
markets and supports a suite of RFID system solutions for the leisure and entertainment industry
including cashless purchasing, access privileges, age verification and guest relationship data collection.
The GO™ system guest interface is a patented, secure RFID wristband that is non-transferable and
disables when removed. For more information on Proximities, visit www.proximities.com.