Proximities
GO SmarTTender™ RFID Gateway Vies for Best New Product at International Association of Amusement Parks (IAAPA) Expo
Melbourne, FL - November 13, 2006 - Proximities, Inc., the world leader in RFID (radio frequency identification) enabled cashless purchasing, access control and age verification solutions for the leisure and entertainment industry today announced that its GO SmarTTender™ RFID gateway will compete for Best New Product at the IAAPA Expo trade show, November 15-18, Atlanta, GA.
Proximities’ GO SmarTTender™ is the gateway that processes a venue’s RFID transactions by integrating seamlessly into the venue’s existing ticketing, point of sale and access control infrastructure. “SmarTTender™ is the engine of the GO™ system and transforms our secure RFID tags into intelligent wristbands. It serves as both a transaction processor and a payment gateway,” said Ronald R. Carney, Chief Executive Officer of Proximities. “SmarTTender™ is what sets Proximities apart from our competition. Other RFID vendors cannot provide a turn-key RFID business solution. SmarTTender™ enables that for us,” added Sandy Calabrese, Vice President of Sales & Marketing of Proximities.
“Enhancing the guest experience is the number one priority for amusement and water park operators. Our GO™ RFID system powered by SmarTTender™ offers guests a tremendous convenience. Our patented, secure RFID wristband enables guests to carry their purchasing power and access privileges with them on their wrist. A simple swipe of the wristband sends data to SmarTTender™ for processing. It is quick, easy, and convenient and the guests love it,” stated Carney.
For demonstrations and additional product information visit Proximities, Inc. booth 3756. To schedule
a press meeting, please contact Sandy Porter Calabrese, scalabrese@proximities.com, 321.723.4985, extension 106.
About Proximities
Proximities, Inc. is a privately held company headquartered in Melbourne, FL. The Company develops,
markets and supports a suite of RFID system solutions for the leisure and entertainment industry
including cashless purchasing, access privileges, age verification and guest relationship data collection.
The GO™ system guest interface is a patented, secure RFID wristband that is non-transferable and
disables when removed. For more information on Proximities, visit www.proximities.com.