Proximities
NASCAR Fans GO™ Fast Using Proximities’ Leading-Edge RFid Wristband Technology
International Speedway Corporation (ISC) Using Proximities’ Technology Improves VIP Guest Experience with Faster Ticket Checking and Quicker Purchasing
Michigan International Speedway, MI (August 22, 2005) – It wasn’t just the cars that were moving faster at this year’s NASCAR Nextel Cup GFS Marketplace 400. Proximities, Inc., the world’s leading developer of secure RFID wristbands, enabled NASCAR fans in Michigan International Speedway’s newly constructed Club Level to spend less time waiting in line and more time enjoying the action.
International Speedway Corporation (ISC), one of the nation's largest motorsports entertainment companies, has been working with Proximities’ technology in the Club areas at several of its speedways to improve guest experience. Patrons are provided with RFID-enabled wristbands which they use to gain entry to the Club area. Once inside, patrons can then link those same wristbands to secure electronic accounts and use them to buy concessions. To make purchases, fans simply wave their wristband past a scanner located at the point-of-sale and their order is automatically charged to a credit or check card of their choosing.
“The feedback we have gotten from patrons using this wristband technology has been extremely positive, and we are excited about the potential it has to improve the overall fan experience at our speedways,” said ISC’s Chief Information Officer, Craig Neeb. Neeb continued, “We have had some very encouraging results at our tracks in Homestead-Miami and Daytona as well as here in Michigan. Concession sales in our Club area increased with the advent of Proximities’ technology, and we’re looking forward to continued success at some of our other facilities in the near future.”
“We are happy to be able to provide racing fans with a payment solution that speeds up service, shortens lines and removes the need to carry cash,” said Ron Carney, Chief Executive Officer of Proximities.
About ISC
International Speedway Corporation is a leading promoter of motorsports activities in the United States, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 11 of the nation's major motorsports entertainment facilities, including Daytona International Speedway in Florida (home of the Daytona 500); Talladega Superspeedway in Alabama; Michigan International Speedway located outside Detroit; Richmond International Raceway in Virginia; California Speedway near Los Angeles; Kansas Speedway in Kansas City, Kansas; Phoenix International Raceway in Arizona; Homestead-Miami Speedway in Florida; Martinsville Speedway in Virginia; Darlington Raceway in South Carolina; Watkins Glen International in New York. Other motorsports entertainment facility ownership includes an indirect 37.5% interest in Raceway Associates, LLC, which owns and operates Chicagoland Speedway and Route 66 Raceway near Chicago, Illinois.
The Company also owns and operates MRN Radio, a leading independent sports radio network; DAYTONA USA, the "Ultimate Motorsports Attraction" and official attraction of NASCAR; and subsidiaries which provide catering services, food and beverage concessions, and produce and market motorsports-related merchandise under the trade name "Americrown."
About Proximities
Proximities, Inc. is a privately held company headquartered in Melbourne, FL. The Company develops, markets and supports secure cashless payment, access control and age verification solutions that improve a venue’s guest experience. Proximities’ proprietary technologies enable faster, more efficient and more secure transactions using non-transferable RFID wristband technology and supporting software.