Proximities

Money Stays Dry At Wet 'n Wild

Visitors can use wristbands embedded with RFID technology to buy stuff at the Orlando water park.

Judy Perkins rented tubes, bought food and snagged a midday beer, all without her wallet. Instead of credit cards or cash, the South Carolina resident paid for it all with a technology that lets Wet 'n Wild customers access the power of their credit cards through a water park-friendly wristband.  

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Forum Raises The Spirit Of Venture

Capital Ideas Help Companies Entice Backers

You are at a rock concert, standing in a long line. You look over at groups of people breezing to the bar, flashing a wristband and walking away with armloads of drinks.

What you don't see are the microchips inside those wristbands that hold credit card and identifying information. The chips, made by Melbourne-based Proximities Inc., don't need batteries. And if someone tries to take one of those techno-bracelets and tears it, it can't be used.

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